Where Ideas Find Traction.

Three smiling businesspeople, two men and one woman, sitting at a table with a laptop and architectural plans, having a meeting or discussion.

Experience You Can Trust. Commitments You Can Count On.

We bring commercial expertise and disciplined execution that enables new medical technologies to reach patients and caregivers, improving outcomes and strengthening clinical operations.

About Bridge 16

Too often, startups and growing businesses struggle, not because the product isn’t good enough — they fail because the business side isn’t ready. Research shows the majority of failures come down to the same themes: no clear market fit, no structured go-to-market strategy, and no experienced commercial leadership in place. Founders often wear too many hats for too long, delaying the systems and expertise needed to scale.

Bridge 16 was founded to help innovators turn great ideas into lasting businesses. We know that in healthcare and technology, the gap between invention and adoption is where most companies stumble — not because the science or engineering isn’t sound, but because building a business requires structure, strategy, and experience.

Four business professionals, two men and two women, sitting at a conference table during a meeting, engaged in discussion with a laptop and documents in front of them.

What We Do

Start.

Turning ideas into opportunity.
We work with founders, researchers, and clinicians at the earliest stages to shape raw innovation into structured commercial opportunities. From prototype concepts to clinical input, we help teams align on vision, validate need, and build the foundation for growth.

A male doctor and a male patient are looking at a laptop screen in a medical office with an anatomical skeleton and brain scan images in the background.

Plan.

Designing the path forward.
Good ideas stall without strategy. We bring clarity by mapping markets, defining adoption pathways, building pricing models, and establishing go-to-market frameworks. Our structured planning helps innovators prepare for investors, early customers, and health system engagement.

A healthcare professional and a male patient sit at a table with medical diagrams, discussing a portable medical device with wires, in a modern medical office.

Grow.

Executing with discipline.
Growth requires more than momentum — it requires alignment. We embed commercial discipline into sales, marketing, and operations, ensuring execution stays focused on the right markets and the right customers. We help turn early wins into repeatable success stories.

Group of three people in a meeting room discussing a medical device, with diagrams and charts on the whiteboard behind them.

Scale.

Building sustainable impact.
Scaling means moving beyond traction to system-wide adoption. We guide innovators through enterprise sales, health system negotiations, and organizational readiness. The goal: to transform breakthrough products into the new standard of care, delivering measurable outcomes for patients and caregivers.

A female doctor or sonographer in a medical office showing an ultrasound machine to a male patient while explaining the procedure.

Bridge 16 Partnerships

Every company’s needs look different depending on their stage of growth. Bridge 16’s Partnerships are designed to meet businesses where they are:

Project-Based: Provide teams fast, targeted solutions to specific growth challenges - pricing, channels, CRM, or go-to-market — without long-term commitments.
Retainer: Engage with ongoing commercial discipline and accountability, ensuring strategy is executed consistently and growth doesn’t stall.
Fractional Leadership: Deliver senior executive expertise at a critical stage, giving companies hands-on guidance to build teams, lead strategy, and scale without the cost of a full-time hire.

Together, these models give clients the flexibility to start with focused help, build ongoing support as they grow, and access executive leadership when they’re ready - ensuring that commercialization is never the reason great innovations fail.

Contact Us

We’d love to hear from you. Whether you’re building from the ground up or looking to scale with more discipline, Bridge 16 is here to help. Reach out and let’s explore how we can move your business forward together.